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8d lris nls Breaking Advertising

8d lris nls

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breaking Advertising

How can you break through these barriers? Follow these steps to profit-producing advertising:

1. FIND THE DRAMA.

You know your product or service inside out and upside down, so it’s probably difficult for you to see the forest for the trees. Yet there is something about your product or service that is distinguishing, amazing, fascinating, interesting, dramatic, exciting, perhaps even extraordinary. There is something that is going to push hot-buttons in your customers and prospects. it’s your competitive edge. and it’s up to you to find it.

This is true whether or not your competitors sell similar products or services. Maybe you’ll find the inherent Drama within the product itself. Maybe you’ll find it in your 8d lris nls service or selection. Maybe it’s the price or the offer. How can you find this inherent Drama?

Start with the real facts. Look at these from a different perspective, 8d lris nls from the outside in, as your customers 8d lris nls see them. Example: There are several motels facing the ocean along a California beach-front road – one advertises the fabulous view, another the 8d lris nls antiques-filled charm of the rooms, still another the convenience of the location (“What’s 1 hour from home and light-years from the daily grind,) They are all in the same place, offering similar accommodations at competitive prices, yet each has found a different 8d lris nls and unique 8d lris nls “drama,

2. CATCH THEIR EYE.

You can only persuade people to buy who are paying attention to your advertising. And people only pay attention to what catches their eye – and their interest. 8d lris nls Remember, people are not already thinking about you, and you have a lot of competitors out there who are also trying to attract your customers’ eyes and dollars. So you’d better make your attention-grabber a good one. Use a compelling headline and, if possible, a

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dramatic photo or illustration.

3. CAPTURE THEIR MINDS.

Now that you 8d lris nls have their attention, make them sit up and take notice. Slam home the benefits they will enjoy – the money

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or time they will save, the peace of mind or good health they will enjoy, the security or comfort your product brings, etc. Then break through their inherent disbelief of advertising by delivering solid facts to back up those benefits. Choose your words carefully for brevity, clarity, and sincerity. Make every sentence short, believable, 8d lris nls to the point, and heartfelt

4. ASK FOR ACTION.

Lead readers by the hand (and mind) right to the sale. Tell them exactly what you want them to do next – call, visit your store, send in a reply card, go to a web page, ask for a quote or estimate, visit your trade show booth, look for the product in the store, etc. And make it as easy as possible for them to do that – provide a map to your location, a toll-free phone number, online ordering, etc.

Lastly, it doesn’t hurt to “bait and sell” by offering a bribe! This can be in the form of a free gift, a 2-for-1, an extra item, bonus points they redeem for a reward, 1/2 off the second item they purchase, etc. And yes, she is available to come write to the rescue for you or 8d lris nls your clients. For more information (including rates), visit the Writing By Design Web site 8d lris nls.


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